Blog · Botox

How Much Does Botox Cost? A Guide to Per-Unit Pricing

Dr. Melanie Espinet · June 20, 2026 · Updated October 8, 2026

Most Botox pricing comes down to one number: the price per unit. Your total is that price times the units your treatment needs, so the same appointment can cost very different amounts depending on the areas you treat and how strong those muscles are. At MeliOra Elite Wellness, physician-led Botox in Lutz, FL starts at $12/unit. This guide explains the math, typical unit counts, what a year of maintenance looks like, and the questions that help you compare quotes anywhere.

How per-unit pricing works

Botox, Xeomin, and Jeuveau are neuromodulators, and each is dosed in units. A unit measures the product’s strength, not its volume, and each brand’s units are specific to that brand: the FDA prescribing information for all three says their units can’t be compared to or converted into units of another botulinum toxin product. In practice, compare per-unit prices for the same product, and always ask how many units a quote assumes.

At MeliOra, Botox, Xeomin, and Jeuveau are each $12/unit, and there’s no travel fee anywhere in the service area. You agree on the product, the areas, and the units before treatment starts, so you know your estimated total up front.

Typical units by area

These ranges are common starting points, not quotes. Your physician sets the dose after watching how your muscles move, and your plan may come in lower or higher.

Worked examples

Here’s the math at $12/unit. These are illustrations, not quotes.

• Frown lines only, 20 units: $240
• Frown lines and crow’s feet, 44 units: $528
• Forehead, frown lines, and crow’s feet together, 64 units: $768
• A lip flip, 6 units: $72
• Masseter Botox for both sides of the jaw, 50 units: $600

What a year of Botox costs

For lines and wrinkles, results usually last about three to four months, according to the American Academy of Dermatology, and the prescribing information doesn’t support retreating more often than every three months. So most people budget for three or four visits a year. The AAD also notes that with repeat treatment the muscle may thin, which can make results last longer.

For example, 20 units for frown lines three times a year is 60 units, or $720 a year. Forehead, frown lines, and crow’s feet at 64 units, four times a year, is 256 units, or $3,072 a year. Spacing visits as your results wear off, rather than on a fixed calendar, keeps the yearly total honest.

What changes your total

• How many areas you treat, and how many units each one needs
• Muscle strength: larger or stronger muscles usually need more units
• Your goal: a softer look that still moves takes fewer units than a fully smooth one
• Whether you’re starting fresh or maintaining earlier results
• Preventative dosing, which is typically lighter
• How often you choose to retreat

Botox, Xeomin, or Jeuveau: does the brand change the price?

Not at MeliOra, where all three are $12/unit. The brands differ mainly in which cosmetic uses the FDA has approved: all three are approved for frown lines, and Botox Cosmetic and Xeomin are also approved for forehead lines and crow’s feet. Because each brand’s units are specific to that product, your physician sets the dose for the product you choose. If you’ve been treated elsewhere, bring the brand and unit count from your last visit, and how long the result lasted.

Ways to manage the cost without cutting corners

• Start with the area that bothers you most, and add others later if you want to
• Retreat when your results wear off, not on a fixed calendar
• Keep a record of the product, units, and how long each result lasted, so every plan starts from real data
• Ask whether a lighter, preventative dose fits your goal

Is a lower per-unit price a better deal?

Not always. A low advertised price can come with conditions: a minimum number of units, a different product than the one you asked about, or added fees for the visit. And price matters less than who is injecting. Placement and dosing decide how natural your result looks, and an injector who doses conservatively may use fewer units, not more.

Where the product comes from matters too. The FDA has warned about counterfeit Botox found in multiple states and published photos of authentic packaging, so it’s fair to ask any provider where their product comes from.

Questions to ask before you book

• Which product will you use, and how many units do you plan for each area?
• Is the price per unit, per area, or per visit, and are there any added fees?
• Who will do the injecting, and what are their credentials?
• If I need a touch-up, how is it handled and is there a charge?
• Will you record the product and units, so my next visit builds on this one?

How MeliOra prices Botox

At MeliOra, Dr. Melanie Espinet, a board-certified physician, places every injection herself. Botox, Xeomin, and Jeuveau are each $12/unit, with no travel fee anywhere across Hillsborough, Pasco, and Pinellas counties, and select appointments are available at the Lutz office. For focused treatments, see masseter Botox in Lutz, the lip flip, and preventative Botox.

Ready for your own number? See the full Botox in Lutz, FL page or book a consultation, and Dr. Espinet will map out your areas, units, and total before anything begins.

Related Services

• Botox in Lutz, FL
• Botox Parties in Lutz
• Masseter Botox in Lutz
• Lip Flip in Lutz
• Preventative Botox
• The Free Botox Guide

Sources & References

• FDA: Botox Cosmetic (onabotulinumtoxinA) prescribing information, 2024
• FDA: Xeomin (incobotulinumtoxinA) prescribing information, 2026
• FDA: Jeuveau (prabotulinumtoxinA-xvfs) prescribing information, 2019
• American Academy of Dermatology: Botulinum toxin therapy FAQs
• FDA: Counterfeit version of Botox found in multiple states